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Brand Activation Acceleration

The Challenge

To support a major school brand activation and sampling drive for an instant maize meal porridge breakfast campaign by ensuring the campaign was prominently displayed in-store in targeted regions. The ultimate aim, to increase penetration, drive awareness, trial, conversion and repeat purchase of the innovation and primary range.
A promotional stand inside a retail store.
To support a major school brand activation and sampling drive for an instant maize meal porridge breakfast campaign by ensuring the campaign was prominently displayed in-store in targeted regions. The ultimate aim, to increase penetration, drive awareness, trial, conversion and repeat purchase of the innovation and primary range.

The Brief

To target a Mix of 224 Pick n Pay and Spar Franchise outlets to participate, ensuring maximum visibility and support of the national campaign drive.

Impact Delivered

A 79% acceptance of the campaign in the primary store target group.

A phenomenal sales drive and acceptance of a further 173 additional stores of the campaign, with a total of 351 stores executed within a 3-week period.

Overall execution strike rate of the campaign achieved at a national average of 157%, with Country West, Kwa Zulu Natal and the Eastern Cape excelling and delivering outstanding results.

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Our Offer

Our Offer

Purposeful People

Impact

Contact

a CA&S group company
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