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Back To School Impact

The Challenge

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To maximise our stationary clients brand presence in the narrow window between Christmas and New Year when Back to School shopping begins in earnest. Store turn overs happen overnight, when Christmas displays are taken down and additional real estate becomes available.
To maximise our stationary clients brand presence in the narrow window between Christmas and New Year when Back to School shopping begins in earnest. Store turn overs happen overnight, when Christmas displays are taken down and additional real estate becomes available.

The Brief

90% of execution before the Back-to-School period. Ensure all booked POS activity is up, ad hoc displays are maximised and every opportunity for cross-merchandising is capitalised on.

Impact Delivered

2400 FSUs erected within two weeks in 600 outlets, delivering excellent visibility and prioritised brand access.

All stores strategically targeted, delivered with POS displays given essential prominence in high traffic areas.

Key cross-merchandising throughout targeted stores executed.

Excellent brand visibility delivered resulting in an outstanding season, securing the brand prominence and an exceptional sales performance for this critical period of the year.

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Our Offer

Our Offer

Purposeful People

Impact

Contact

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