The PnS Management team’s annual strategy and planning conference launched our business theme of the year “On Purpose”. At heart of this was bringing the business leadership back to the centrality of purpose to our business – to have a greater impact on society. When we deliver impact for client’s we are able to do the same for our employees, their communities and our nation. The other meaning was of course that we do something ‘on purpose’ we do it deliberately, mindfully and with intent. Being purposeful about what we do, ensuring we are focussing on what counts was another component of the theme.