The days of 10% retail growth are gone. Retailers need brand owners to think differently and consider their perspective from the outset of their planning processes. From brand to category. From increased innovation to radical range rationalisation. To partner with the to find what their shoppers want and need, rather than are over-choiced.
These decisions ultimately impact the last 100 metres of execution and are of paramount importance when delivering seamless on shelf execution. The event presentations and panel debate looked at what it takes to have best in class execution, through a common lens. With clients, we welcomed two leading retailers who contributed to the conversation from a Buyers and a practical Operations-focussed view.
