The Challenge
To maximise our stationary clients brand presence in the narrow window between Christmas and New Year when Back to School shopping begins in earnest. Store turn-overs happen overnight when Christmas displays are taken down and additional real estate becomes available.
Brief
90% execution before the start of back to school period. Ensure all booked POS activity is up, ad hoc displays are maximised and every opportunity for cross-merchandising is capitalised on.
1: 2400 FSU’s erected within two weeks in 600 outlets, delivering excellent visibility and prioritised brand access.
2: All stores strategically targeted, delivered.
3: POS displays given essential prominence in high traffic areas.
4: Key cross-merchandising throughout targeted stores executed
Excellent brand visibility delivered even with parents, students & holiday shoppers not shopping the stationery category being incidentally exposed to the materials they may need both at school and at home. An outstanding season, securing the clients brand prominence and an exceptional sales performance.
