Retail channels each have unique field team requirements and systems. PnS operations teams are focussed on ensuring their brands unique retailer specific strategies are executed. This includes ensuring retailer systems, ongoing orders and pricing are keeping pace. In higher influence environments more sales dedicated teams are tasked to ensure listings are pulled through and any gaps are closed. Channel specialists are focussed professionals who ensure clients interests are fully served by working at regional and national levels with retail management teams. This retail specialisation assists our teams to add value to brand plans in-store, driving NPD and campaign activity.