With every aspect of their lives being affected by the impact of Covid-19 and the national lockdown, consumers are expecting more from their brands than ever before. As the estimated drop in South Africa’s economy grows, disposable money is tighter than before, for almost every citizen.
Now more than ever consumers are needing quality products
With tighter pockets, it becomes imperative for consumers, rich and poor alike, to know that their precious cash is being spent on quality products. During times of financial stress, there is no room for wastage. This places a huge onus on brands to deliver quality goods across the board, to retain key consumers.