Increasing In-store Impact through Connection:
Beyond the borders of any one parties software, data will increasingly infuse and inform our decision making. It has never been more critical for brand owners, retailers and their execution partners to contribute to a data eco-system that will result in the optimisation of demand planning, resource allocation, executional impact and ultimately growth and shared success. Our client summit looked at this from all three perspectives and debated the latent potential to be mined from closer collaboration. The event included leading expertise from the Omnicom group out of the UK, a look at some US case studies, the showcasing of Optimize, PnS’s mobile platform and a panel discussion around the future-readiness.