Rugger in Retail…

Suggestive retail 2

Special gift-with-purchase packs seen at a Tesco on a recent trip to the UK in the thick of Rugby fever.

Personal care brands getting onto the pitch in an effort to capitalise on the Rugby World cup should not have been a surprise, there have few categories and channels it has not touched including some rather unlikely ones….. some #wittybanter on the underground. A touchdown for London Transport.